Buy / Sell

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What We Do

Buyer's Agent 

1. Loan Pre-qualification.

Assist obtaining a loan pre-qualification letter from a lender when a mortgage is needed to buy your home.

2. Property Search.

        - Listen.   Learn your needs and expectations.

- Review properties of interest under Home Search on our website.  All MLS (Multiple Listing Service) active single-family dwelling listings are presented here with updates four times a day.

- Identify  communities, neighborhoods and properties within your budget.

- Select properties for which you would like more information or would like to visit.

3. Property Investigations.

- Vet your selections. We tour the properties, take additional photos not included in the MLS gallery, obtain home inspection reports, neighborhood profiles, owner information, publicly recorded property information and calculate a comparable market analysis on property value.

- Present additional properties. As other homes become available (e.g. MLS Member Only, office exclusive or off-market), we send you links with photos and property details for review.

4. Purchase Offer.

After finding the home you want to buy, we guide you through the purchase process:

- Structure offer terms.

Present offer with compelling cover letter inviting acceptance.

- Steer negotiations to achieve a mutually acceptable offer.

Orchestrate inspections & advise on contingency removals.

Manage time line to a smooth close of escrow.

5. Cost.  3% of property purchase price for our services - half of the typical 6% sales commission paid by the seller.  We require the seller pay our compensation from funds received in escrow.

6. Our ExpectationYour commitment to work exclusively with us as we put our resources (time, talents and expertise) to work for you.  We enter into a Buyer Broker Agreement indicating services provided and compensation received.

Seller's Agent

1. ListenLearn your needs and expectations.

2. Tour your property. Collect data required to best present your home to prospective buyers

3. Develop a custom marketing plan. Determine sales strategy.  Thinking "outside the box", we highlight the quality features setting your property apart from others. A clear, compelling  presentation is made with broad market exposure; concise print wording; high resolution photos & videos; and professionally hosted broker tours & open houses. 

4. Calculate listing price. Critical balance -  sell your property at the highest price in the shortest time - time value of money.  Listing price is based on recent nearby comparable sales - adjusted for upgrades, features and +/- qualities of your property.

5. List your property. We enter into a listing agreement setting out each party's responsibilities, pull together required disclosures and put your property "in play" on the MLS.

6. Sell your property

               - Receive offers

                - Steer negotiations to accepted offer

                - Manage tasks and time line to a smooth close of escrow

                - Funds payment to you   

TestimonialsSee what our clients say.

Contact Us - Let's begin working together - today!

Quality of Life Truths

"Learn as if you may live forever and live as of you may die tomorrow." attributed to MAHATMA GANDHI
Sunset and beach
Coastal Living Homes - Monterey Peninsula and Puerto Vallarta
Norm Nelson | Broker
D (415) 990-9150    DRE #01939058
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